This comprehensive guide to strategic management covers fundamental concepts, historical development, and evolving theories that shape modern business practices.

It provides in-depth insights into external environment scanning, industry analysis, core competencies, and strategic formulation at both corporate and business levels.

The book emphasizes innovation, digital transformation, risk management, global strategies, leadership qualities, and ethical considerations essential for sustainable success.

It discusses practical tools, frameworks, and real-world scenarios to help managers develop effective strategies, implement change, and foster organizational resilience.

With a focus on emerging technologies like AI and data analytics, this book is a valuable resource for aspiring strategists, executives, and students aiming to master the complexities of strategic decision-making in a rapidly changing world.