The SMART 360 Playbook: 9 Steps to Build Your AI-Powered Social Brand

By Francis Avorgbedor
Published 2025
Cover image for The SMART 360 Playbook: 9 Steps to Build Your AI-Powered Social Brand

About this book

This book provides a comprehensive guide to leveraging artificial intelligence in social media branding.

It covers essential topics such as defining social branding, assessing current brand presence, aligning goals, and establishing measurable KPIs.

Readers will learn how to collect and analyze audience data, personalize content, automate content creation, and optimize campaigns using AI tools.

The book also explores advanced strategies for scaling AI integration, ensuring data privacy, and fostering a culture of innovation.

Through real-world examples and success stories, it offers practical methods and expert tips for transforming social media marketing with AI-driven insights and technologies.

Perfect for marketers, brand managers, and professionals aiming to enhance their social branding efforts and stay ahead in a rapidly evolving digital landscape.

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